As part of a major restructuring programme, Asda made the decision to temporarily close twelve of their stores at a time, whilst they were being rebuilt with mezzanine floors. The challenge for Asda was how to maintain their existing service without inconveniencing their customers; this is where Spaciotempo came in with a temporary supermarket building.
Spaciotempo provided five interlinked temporary buildings each 15m x 55m, plus a 5m x 55m unit creating an overall total area of 80m x 55m or 4400 sqm of retail space at each superstore.
Formed by a group of Yorkshire farmers, Asda is now part of the global retail giant Wal-Mart and has several stores and depots across the UK.
The tight rolling programme involved the installation of twelve of these temporary supermarkets every three weeks at Sheffield, Tamworth, Great Bridge, Trafford Park, Hull, Cardiff, Aintree, St Helens, Kendal, Colchester, Merthyr Tydfil and Govan – the equivalent of over half a million square foot of temporary structures in operation at any one time.
For Asda, and the retail industry in general, customer experience is an important factor. Scott Jameson, Spaciotempo’s Managing Director commented, “Throughout the programme Spaciotempo developed a complete temporary building solution and supplied all the necessary equipment for a functioning supermarket including air-conditioning and power. This enhances a ‘permanent’ look and feel to maximise the shopping experience for the valued consumers.”
The efficient and effective response from Spaciotempo helped Asda’s complex and ambitious restructuring programme run to schedule, without inconveniencing customers. Feedback from the initial trials at Sheffield was very positive and in the first week the temporary supermarket saw an increase in weekly turnover.
Where: Various locations across the UK
Size: Five interlinked buildings each 15m x 55m, plus a 5m x 55m unit
Use: Temporary supermarket
Why: Expanding and enhancing their stores