When you move your supermarket operations into a temporary facility, you want the surroundings and the customer experience to feel the same. If not better, than what it was like in your permanent building. Here are 3 simple tricks of the trade to ensure that your customers won’t bat an eyelid…
1. Brand new
Firstly, make sure your branding is present throughout your temporary supermarket and its surroundings. This includes all signage to direct customers to the new facility. Without consistent brand exposure, your customers might feel that the entire shopping experience is not like the one they are used to. This in turn, will feel that this building is a quick fix, rather than an exciting new venue for their shopping needs.
Alos, speak to your temporary retail building supplier to discuss the different branding options available. Corporate colours need to be incorporated also where possible.
2. Welcome aboard
Secondly, take some time to think about the supermarket entrance area. This will be a large factor in the customer’s decision making process. Also, allow space and budget for a sheltered area in front of the supermarket. Also, ask your supplier for finishes such as automatic sliding doors, access ramps and glazed frontages to the building.
3. All things bright and beautiful
Temporary supermarkets do not need to be dark inside. A pleasant shopping experience can easily be achieved within a temporary supermarket if you pay attention to the finishing touches for example, lighting. In addition, many studies have shown that bright interior lighting can not only affect the customer’s mood, but also their buying patterns. Be sure to select bright lighting that lifts the whole building and showcases your products in the light they deserve.